Ashley HomeStore

Working directly with the marketing department at Ashley Furniture headquarters, I coordinated a team of two designers to create monthly promotional campaigns for use in HomeStore furniture retailers nationwide.

Starting with the creation of an event theme and the supporting ad copy, color theme and graphics, a full campaign generally consisted of 2 full ad circulars, coordinating direct mailer and point-of-purchase kit (tags, tents, posters and window clings.) We also dealt with any custom items needed for a campaign, like email marketing pieces and billboards.

© 2012 Out of the Chair Design